Divvy bike share
The Challenge
How can we encourage more people to use bike share?
Design direction
Provide beginning to end user care
Outcome
People understand the process, use and appreciate the service, and tell their friends
My role
Lead researcher
The Process
Research
Through contextual inquiry, field interviews and observations, an online survey, and a competitive analysis we gathered information about users and non users of bike share programs.
We coded the qualitative data and used affinity mapping to identify pain points and barriers.
Personas and User Flows
We used this information to create personas and user flows to help during ideation.
Ideation
With teams of developers and other UX designers we did two rounds of rapid fire ideation to come up with over 100 possible solutions and features.
Prototyping / Usability Testing
We created wireframes as we thought about how to address pain points and barriers through an app.
A prototype was used to conduct usability testing and inform our design and choices.
Next Iteration
We moved the wireframes to higher fidelity and incorporated additional features to tackle user need and care.
Next Steps
A digital app is one step in the right direction and can address many use barriers and issues. We struggled with how to address safety and provide navigational assistance at the same time. We discovered the notion of 'slippy' design and some new hardware products coming into the market and will continue to research how to synch with hardware that can provide navigational direction without compromising safety.
The Team
Jay Hagstrom
Grant Tumen