Cat-n-Mouse Game Store

home page with popup

Home page

home page with popup

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The Challenge

How can we show that we care about our online customers as much as our neighborhood customers?

Design Direction

Create an online shopping experience that caters to the least tech savvy

Outcome

People who shop online feel assisted and acknowledged

The Process

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20150727_183912_edited

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Research

I needed to understand the character of the brick and mortar store so I visited and spoke with staff and customers. I also checked out the store's social media feeds, youtube videos, and yelp reviews.

User flows

We were given personas to work with and I chose to focus first on the least tech savvy user. It is often the case that if you focus on the person who needs the most help the rest will follow. I created user flows to show her experience in-store and online.

Game Chooser

I designed a pop-up game chooser to facilitate game selection.

User testing

I had several users try out the wireframe prototype and used their feedback to inform next iterations.